Revolutionizing Fitness with the Speede Fitness Strength-Building Equipment

The Challenge

User Experience Design
Industrial Design
Mechanical Engineering
Electrical Engineering
Software & Firmware
Prototyping

"I had an idea and a vision for what I wanted, and Hatch quickly turned it into a reality. I am blown away by how efficiently they were able to build a fully functional alpha prototype. People are speechless when I tell them that it's just the prototype. Using the machine for the first time is something I've been envisioning for years and will never forget. I don't think there's any other design firm that could have delivered this high quality of a device while meeting ambitious deadlines. they are tremendous at what they do and have been a pleasure to work with."

Development

Assembly

Once the design was complete, Hatch built a working alpha prototype of the unit to prove out the functionality and usability. Since the prototype was intended to be used at a launch event for athletes and potential investors to test out the unit, Hatch created a prototype that was more than a typical engineering alpha prototype. This is a high-end prototype, which is why the team put extra attention and care into creating a device that would be ready to show off to potential customers and investors at the event.

Speede Fitness Alpha Launch

Render

Reality

meet the
Alpha Speede Device

"I just could not believe that I did five reps of curls, and I felt like I'd been doing curls for two and a half hours."

Michael Chandler | MMA Fighter after using the Speede alpha prototype

A weightless workout is smarter, more efficient, and more effective.

Isokinetic training allows improved performance & strength during workouts.

Safely build strength faster to accelerate results.

"You're cutting your lifting time in half just by doing those reps [with this device]."

Terrell Owens | Pro Football Hall of Fame