What does it take to turn an idea into a physical product, bring it into production, and build a business around it?
Hatch Co-Founder & Co-President Addison Merchut recently joined Robert Cortez of KYRO CREATIVE for a wide-ranging conversation about hardware product development, manufacturing, entrepreneurship, and the lessons learned from launching more than 100 products across three continents.
In the episode, Addison shares his experience building Hatch, working with companies developing innovative physical products, and navigating the challenges that come with taking hardware from an idea through engineering and into manufacturing. The conversation also looks at where the industry is headed, including the evolving role of AI, automation, and technology in product development and manufacturing.
Watch the Full Episode on Hardware Product Development:
From the realities of developing and manufacturing physical products to what the next decade could bring for the industry, watch the full conversation above.
A big thank you to Robert and the KYRO team for visiting Hatch and featuring Addison on the podcast.


